Sunday, May 17

11 am - 3 pm

Sherman Oaks, CA

Private Practice Intensive:

A Small-Group Workshop for Therapists Ready to Start Their Practice With a Plan

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This Workshop is For You If…

You’re ready to launch but stuck in “Am I missing something?” mode.

You’d rather build your practice thoughtfully than learn by costly trial and error.

You wished that there was a class in grad school that taught the business side of things.

You feel unsure what actually needs to be in place before launching.

Meet Your Instructor

Hi, I’m Lia, the founder of Alyssa Marie Wellness. I’m a therapist and former group practice owner, and I’ve been licensed since 2015 after receiving my MSW from USC.

I know firsthand how confusing it can feel to start a private practice and how many questions come up along the way. For a long time, I found myself piecing together information bit by bit and didn’t know what order to do what. I spent months piecing together information from podcasts, articles, and conversations with clinicians, attorneys, and accountants, trying to figure out what to do and in what order

Since starting my own practice, I’ve had opportunities to write for platforms like The Knot, Wondermind, and POPSUGAR. Opportunities I don’t think I would have had if I hadn’t eventually taken the leap.

I created this intensive to offer the kind of clarity, structure, and guidance I wish I had when I was starting out, so you can make informed decisions and move forward with concrete next steps.

OVERVIEW

Starting a private practice can feel overwhelming especially when you don’t know what to prioritize or where to begin. I’ve been there: working full-time in community mental health while slowly building my practice on the side, trying to figure out when (and how) to take the leap. Thinking about healthcare, student loan forgiveness, all of it.

I spent months piecing together information from different sources while desiring a direct path.

This workshop is designed to give you that information and understanding. We’ll walk through the key decisions that shape your practice early on so you can move forward, avoid common mistakes, and build something sustainable from the start.

Investment: $300 - $375. Those on the waitlist will have access to the early bird pricing and a discount code; available for a limited time.

5- 10 spots are available to keep this experience intentional.

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What to Expect

This is a focused, small-group experience designed to help you move through the early stages of private practice with clarity. We’ll walk through the foundational pieces step-by-step, while also creating space for your specific questions so you can leave with direction that actually applies to you.

❋ Practical Setup

Learn the exact steps to legally and structurally set up your private practice, including documentation, business structure, and foundational logistics.

❋ Financial Clarity

Understand how to think about fees, what to discuss with your accountant, and how to approach insurance vs private pay.

❋ Supportive, Small Group Space

This is an intimate setting designed to allow for questions, reflection, and meaningful conversation as you move through the process.

❋ Marketing & Digital Visibility

Learn how clients actually find you, how to create a simple online presence, and how to market yourself in a way that feels ethical and aligned.

Core Learning

Foundations & Set Up

We’ll cover the exact steps to legally and structurally set up your practice, including required documentation, business structure options, and what actually needs to be done first (and what can wait).

Financial & Business Decisions

We’ll walk through how to set your fees, what to bring to your accountant, insurance vs. private pay considerations, and how to think about your numbers early on.

Building & Positioning Your Practice

Learn how to begin shaping your practice in a way that feels aligned and how to think about your niche, how clients find you, and how to create a simple, effective online presence. I’ll also go over how I conduct my initial consultations.

Common Mistakes + Q&A

We’ll go through common early mistakes, what I would do differently, and leave space for your specific questions so you can get clarity tailored to you.

What You’ll Leave With

By the end of this intensive, you’ll walk away with:

📌 A clear understanding of the required documentation needed before launching
📌 Awareness of common early mistakes and how to avoid them
📌 A clear understanding of how to legally set up your practice
📌 A decision on insurance vs. private pay (or how to approach it)
📌 A simple plan for your online presence
📌 An overview of different practice
📌 A clearer sense of your pricing and financial considerations
📌 A roadmap of your next steps so you’re not stuck in indecision
📌 Increased connection and community with clinicians at a similar stage of practice
📌 Conversations around professional growth in addition to 1:1 therapy
📌 Checklist for starting a practice
📌 Key questions to ask your accountant
📌 Basic startup roadmap
📌 The option to apply your ticket cost toward your first month’s office rental (terms apply)

Bonus For Attendees

BAttendees who later choose to rent office space from Lia in 2026/2027 may apply the cost of their workshop ticket toward their first month’s rent. For those who prefer a virtual office arrangement, attendees may receive one complimentary month of virtual address services with a six-month commitment. Terms and conditions apply.

FAQ’S

Therapists in the early stages of private practice. Those who feel overwhelmed by where to begin. Clinicians who want clarity before investing time and money into the wrong steps. Clinicians in group practices and uncertain on how to branch out. Clinical students, pre licensed and licensed professionals that are interested in private practice. You do not need to be licensed to attend.
No, this intensive will not be recorded. To protect the privacy of all participants and the integrity of the experience, recording of any kind is not permitted.
Please bring a notebook or journal, something to write with, and anything that helps you feel comfortable and focused. You’re encouraged to come with questions, ideas, or areas where you feel stuck… this is a space to think through them. This is a working session, so come ready to reflect, take notes, and engage.

You may request a refund within 7 days of purchase. After that, all sales are final due to the limited number of spots and the intentional nature of this experience.
If you’re unable to attend, you’re welcome to transfer your ticket to someone else. Please note that you are responsible for finding someone to take your spot. Reach out via email to coordinate the transfer.
No, this is available to students, pre licensed and licensed clinicians.
This workshop is designed for those in the early stages of private practice. If you already have an established or scaled practice and are looking for advanced growth or marketing strategies, this may not be the right fit.

What People Are Saying

“Lia's mentorship was a huge help to me as I was launching my private practice. She provided both practical tools and creative ideas in areas such as marketing, organizing, networking and how to attract my ideal clients. Talking with Lia helped me figure out what I wanted and how to make it happen. I felt respected for my vision and goals, and at the same time I appreciated her direct and constructive feedback and the perspective she could share from years of her own experience in private practice. She was incredibly encouraging and validating and I felt like she had genuine faith in my ability to follow through on my goals and vision of my private practice. I would highly recommend working with Lia!”

— Sara B., LMFT

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Disclaimer, Terms and Conditions: This workshop is intended for educational and informational purposes only and does not constitute therapy, legal, financial, or clinical supervision advice, nor does it establish a therapeutic relationship. While the goal is to provide clarity, guidance, and practical direction, outcomes are not guaranteed and will vary based on individual circumstances and actions taken after the workshop.

Workshop registration is required to attend. You may request a refund within 7 days of purchase. After 7 days, all sales are final. If you’re unable to attend, you may transfer your ticket to another individual with prior notice; you are responsible for finding someone to take your spot. If your ticket is not transferred, it may be donated as a scholarship to a clinician in need.

Workshop attendance and any associated bonus offers are subject to availability, approval, and capacity limits. The option to apply your ticket cost toward your first month of office rental is subject to availability and mutual fit, and participation in the workshop does not guarantee rental availability or approval. Bonus offers apply only to office rentals or virtual address agreements entered into during the 2026 or 2027 calendar year. Ticket credit may be applied only toward the first month of rent and is non-transferable and non-refundable.

Virtual address services are limited to use of the office address for professional and licensing purposes only. Mail will be held on-site for pickup during designated hours; no mail forwarding, scanning, or administrative handling is provided. A minimum six-month commitment is required to receive one complimentary month of virtual address services. All rentals and services are subject to a separate agreement and may not be combined with other promotions or discounts.

In the unlikely event that the workshop must be rescheduled or canceled, participants will be notified and offered a full refund or the option to transfer to a future date.